LAB 01

PREPARE A SWOT ANALYSIS FOR A SERVICE COMPANY OF YOUR CHOICE.

1. Purpose of the Company
2. Target Audience
3. Service Concept
4. Operating Strategy
5. Service Delivery System
6. SWOT Analysis

NOTE:
a) Every student should write these in the Lab Notebook.
b) Before 11:30 am, should take a photo of all the pages and create a PDF file.
c) Email to Viru@Kart.La
d) Each page should have the Student Name and Registration Number on top of the page.
e) Each page should have page number in "Page a of N" format where a is page number and N is total number of pages.

LAB 02

PREPARE A SERVQUAL QUESTIONNAIRE FOR THE SERVICE COMPANY YOU SELECTED IN LAB 01.

There must be 22 questions with 5 dimensions.

NOTE:
a) Every student should Login using SRMIST email ID, use Google Sheets and write the QUESTIONNAIRE (then copy the content in the Lab Notebook).
b) Send before EOD today ( should take a photo of all the pages and create a PDF file).
c) Email to Virupakk@SRMIST.EDU.IN with the subject "YOUR REG NUMBER & GROUP NUMBER & TITLE"
d) Each page should have the Student Name and Registration Number on top of the page.
e) Each page should have page number in "Page a of N" format where a is page number and N is total number of pages.

SAMPLE SERVQUAL FORMAT .

SAMPLE SERVQUAL QUESTIONNAIRE .